A multi-rooftop Midwest auto group
The challenge
Dozens of dealerships each ran on their own DMS and website, so inventory, customers, and data were siloed store by store. A shopper on one store's site couldn't see the group's full inventory, slow-moving units couldn't be surfaced to hot buyers at another rooftop, and the group couldn't price, distribute, or measure performance as one business.
What we built
- A single consumer marketplace across every rooftop and brand — fully transactional (online F&I, instant trade-in appraisal, e-sign, delivery, and service booking).
- A unified operating platform that runs the whole group from one source of truth.
- Decision intelligence built into the product for real-time, group-wide insight.
- A complete US-based team embedded on the floor.
The outcome
- One storefront across every rooftop instead of siloed store-by-store sites.
- Inventory, customers, and performance managed as a single business.
- A stronger digital destination — and a platform that improves continuously.